The partnership between the innovation platform and luxury label will officially kick off during the exhibition at the Fashion for Good Experience, an interactive technology-driven museum that opens on 5 October in Amsterdam. The museum will exhibit a dress designed by Stella McCartney and dyed by Colorifix, using engineered microorganisms.Colorifix is a start-up that participated in the second edition of the Fashion for Good-Plug and Play Accelerator Programme. The company’s dying method reduces the environmental impact of the dying process.

The dress is made from organic cotton and was inspired by the Stella McCartney Summer 2018 collection. A similar dress, also created in collaboration with Colorifix, has been on view at London’s Victoria and Albert Museum as part of the m…