Very Group links with Commercetools -to transform e-commerce platform-

The group, which operates digital retailer very.co.uk, said the move is “one of the first in a series of investments in technology and talent” Very will make in 2022 “to create the best possible conditions to further improve its digital customer experience”.It added that the new partnership with Commercetools “is a major step forward in Very’s strategy to modernise its tech stack” towards a microservices-based, API-first, cloud-native, and headless architecture (MACH), which will allow the retailer to “deliver customer experience changes more frequently and faster than ever before”.

From this month, Very will begin migrating each stage of the customer journey from its existing digital commerce platform over to Commercetoolsคำพูดจาก

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